Why I Started Friendships Unplugged

Everywhere I look and listen, people are talking about loneliness. Young people are lonelier than ever. Old people are lonely. Men have a loneliness crisis. It seems to be a topic in so many social and business reports these days. It’s almost ironic — in this hyper-connected world, so many feel more disconnected than ever. But it bothered me for a long time, that we seem to state the issue, but are not providing tools and advise for people on how to address it!

We hear endless advice about romantic relationships and business networking, but almost nothing about the friendships! Go and check - there is almost nothing out there!

Friendships shape who we are. Friendships connect us to real life. They connect us to our true selves. They push us to grow. And the research is clear — we need friends for our health, happiness, and well-being.

So I decided to do something. I’m not a subject matter expert (are there even many experts on this topic?), but I do have lived experience. I’ve been lucky enough to build and keep a lot of friendships that matter, and I’ve seen firsthand how imperfect, intentional connections can change everything.

Friendships Unplugged is my way of sharing those raw, unfiltered stories — how friendships are formed, maintained, and cherished. It’s not about perfection. It’s about showing up, making the effort, and realising that friendship might just be the most important relationship of all.